Google Analytics 4 (GA4) course

Course Details

In this GA4 course, you will learn how to setup Google Analytics 4 (GA4) and get the most out of it right away. Google Analytics is key to achieving maximum benefit from your marketing efforts. Google Analytics has been around since the introduction in 2005, and in that time it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. With the release of Google Analytics 4 (GA4), the way you analyse your data has changed significantly, with updates to everything from the user interface, reports, data models, custom metrics, custom events, to capabilities and implementation.

Within this Google Analytics GA4 course, you will learn how to set up GA4 to provide comprehensive and actionable insights and discover tips and tricks that will help you and your team articulate your goals, increase conversions, track your goals (via tracking), and use custom reports improve your business. Focusing on the measurement reporting sections that have the greatest impact on digital products, you’ll find out how to get to the relevant data, create custom reports, use dimensions, understand your audiences, analyse it, and even export it outside Google Analytics (like Google Data Studio) or investigate further with BigQuery.

Who should complete this Google Analytics 4 Course?

• Digital Marketers and Marketing Professionals: These roles involve leveraging data analytics for effective digital marketing strategies, understanding customer behaviour, and measuring the impact of marketing campaigns.
• Statisticians and Business Analysts: Professionals in these roles will benefit from the course’s emphasis on data structure types, centralized data benefits, and statistical computing, which are crucial in their field.
• Web Developers and Designers: For those who develop and design websites, understanding data analytics tools and SEO is important for creating data-driven, optimized web solutions.
• Internet Consultants: These professionals will find the course valuable for understanding big data and its role in digital strategy, as well as for learning about cloud-based data systems and data integration.
• Data Analysts and Business Intelligence Professionals: The course is ideal for those who work with databases, CRM applications, and cloud-based data. Topics like data mining, data life cycle management, and data-driven business decisions are directly relevant to their work.

Entry Requirements / Prerequisites

• Learners should have a website, blogging site, mobile application to use with Google Analytics 4 and a basic understanding of using Google Chrome in order to install extensions.
• View the technical requirements for accessing CMIT eLearning.
• Learn more about the suitability of this course.