College of Management and IT (CMIT)

QQI Digital Marketing course (Level 5)

Qualification under the NFQ.

eLearning course with Tutor Support.

Start any time and work at your own pace.

Learn anywhere
Learn anytime, anywhere.

Course Details

This is a highly practical distance learning Digital Marketing course is designed to equip learners with skills in (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing.

It is highly suited for those who are currently working with websites and wish to gain skills in online marketing, marketers who wish to acquire online marketing skills and business owners who wish to take advantage of the internet as a marketing channel for their business.

This distance learning, QQI accredited Digital Marketing course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification. The course is particularly relevant for those who currently work in marketing or in website development. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.

By choosing to study this course with CMIT, Students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. The course documentation for this QQI certified Digital Marketing course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.

Who should complete this Digital Marketing course?
  • Web Developers and Designers: According to Search Engine Journal, 93% of online experiences begin with a search engine. Learning skills in search engine optimization (SEO) and pay-per-click advertising through this course can be game-changing for web professionals aiming to optimize site visibility and user experience.
  • Marketing Professionals: As per a report by HubSpot, 74% of global marketers continue to invest in social media marketing. This course offers vital training in online PR, social media marketing, and email marketing, essential channels in the modern marketing landscape.
  • Small Business Owners: Data from Google shows that businesses make an average of $2 in revenue for every $1 they spend on Google Ads. The course’s coverage of affiliate marketing and display advertising can be particularly beneficial for small business owners aiming to improve their ROI.
  • People Seeking Qualifications: A survey by Burning Glass Technologies indicates that digital marketing job postings have nearly doubled between 2020 and 2023. Gaining a QQI Level 5 certificate in Digital Marketing not only adds a nationally recognized qualification but also makes one more competitive in a job market where digital skills are increasingly in demand.
  • Those aspiring to Advanced Qualifications in Digital Marketing: The course offers a pathway for progression to those aiming for a Level 6 component award and can be used as credit towards the QQI Level 6 Major Award in Digital Marketing
Entry Requirements / Prerequisites
  • Level 4 Certificate or Leaving Certificate (or equivalent) or relevant life/work experience.
  • As this NFQ level 5 qualification is delivered through English it is necessary learners will have sufficient written English skills to complete this course.
  • Learners must be a resident of Ireland / based in Ireland.
  • A basic working knowledge of computers in addition to a computer with internet access and word processing software (e.g. Microsoft Word or Google Docs) is required to do the course.
  • For technical requirements required to access CMIT eLearning click here>
  • For more details on the suitability of this course click here>


How CMIT eLearning Works…
Topics covered in this Digital Marketing course
Unit 1: Introduction to Marketing
  • The Marketing Concept
  • The Marketing Mix
  • The Principles of Marketing
Unit 2: Traditional Marketing and Digital Marketing
  • What is Digital Marketing?
  • Traditional Marketing v. Digital Marketing
  • Roles in Digital Marketing
  • Client Management
Unit 3: Developing a Digital Marketing Plan
  • The STAR planning model
  • Situation Analysis (S)
  • Targets (T)
  • Actions (A)
  • Results (R) measurement with web analytics
Unit 4: Search Engine Optimisation
  • Introduction
  • Search Engine Ranking Factors
  • How to optimise a Site for better Search Engine Positions
Unit 5: Online Advertising and Affiliate Marketing
  • Introduction
  • Display Advertising
  • Pay-per-click Advertising
  • Affiliate Marketing
Unit 6: Online PR, Social Media Marketing, and Email Marketing
  • Online PR
  • Social Media Marketing
  • Email Marketing
  • This course is assessed through completion of a Project and a Portfolio of Work. This entails the development of a marketing plan for a website and written work.
  • All work submitted must be your own work. There is no exam for this course.
  • As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
Transfer and Progression to Further Studies
  • This course leads to a level 5 component award on the National Framework of Qualifications.
  • Following successful completion, you will receive a QQI Level 5 component certificate in Digital Marketing (5N1364).
  • Quality and Qualifications Ireland (QQI), is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland.
  • Click here for Accreditation Details

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