CIW Social Media Strategist

ciw social media course

Course Fee: €595
Exam fees are not included in the course price. Click here for exam information.
eLearning Course leading to certification from CIW
Students have 6 months to complete the course and can start at any time of the year
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Course Details

CIW is the world’s fastest-growing vendor-neutral Internet skills training and certification program for students and professionals. More than a certification or a curriculum publisher, CIW is a Web technology standard adopted by academic institutions, governments and businesses worldwide. CMIT is an approved CIW training provider and provides CIW official training materials.

This social media course focuses on the use of social media in business. The course teaches individuals how to create a social media campaign, and how to analyse and present data in order to address organisational issues and make appropriate business decisions.

This social media course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organisational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilise each platform correctly in business to achieve organisational goals and strategies. This social media course will teach how to plan, develop, promote, deliver, present, and analyse social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This social media course will also teach you how metrics, analytics, reporting and social media optimisation drive business goals and strategies.

Students are provided with the following resources:

Comprehensive online course materials covering the entire syllabus.
eLearning resources – exercises, quizzes, flashcards and a glossary.
Exam Study Guide – condensed study material on the specific skills objectives you need to master for the exams.
Exam Pre-Assessment and Practice Exams.

Who should complete this course?

Social Media Directors and Managers, Social Media Strategists and Analysts.
Web marketing professionals, Mobile application developers.
Creative Directors, Advertising Professionals, and Entrepreneurs.

Entry Requirements / Prerequisites

The CIW Social Media Strategist course requires an understanding of how internet technologies are used in business and user experience development
For technical requirements required to access CMIT eLearning click here>
For more details on the suitability of this course click here>

How CMIT eLearning Works…

Topics covered in this social media course

Introduction to Social Media

Social Media Introduction
What Is Social Media?
Social Media Foundation Technologies
Social Media Communication Methods
Social Media Consumers
Types of Social Media
Mobile Social Media
Social Media Engagement
Introduction to Social Media Tools

Using Social Media in Business

Embracing Social Media
Business Adoption of Social Media
Organisational Goals for Social Media
Social Media Job Roles
Social Media Impact on Business
Boosting Brand Recognition
Social Media Consumers
Advantages of Social Media in Business

Developing a Social Media Strategy

Social Media Strategies
Listening and analysing
Analysing Market Segments
Social Media Strategic Plan Incorporating the Business Marketing Plan and Goals
Personas
Targeting the Audience
Using a SWOT to analyse a Social Media Plan
Services Marketing Mix: The 7 Ps of Marketing

Creating a Social Media Campaign

What Is a Social Media Campaign?
Planning a Social Media Campaign
Campaign Project Management
Personal Standards
Work-Based Learning Experience
Planning a Campaign
Campaign Strategies and Tactics
Developing Social Media Content
Curating Content
Time Management

Social Media Platforms

Platform Selection
Choosing the Appropriate Platform
Facebook
Twitter
LinkedIn
Instagram
Pinterest
Media Sharing
Industry or Niche Platforms
Social Media Algorithm Changes
Social Media Communities
Gaining an Advantage from Social Media Trends

Presentations and Business Blogs

Social Presentations
Planning a Presentation
Developing Presentations
Promoting Your Presentations
Delivering Presentations
Presentation Follow-up and Analysis
Presentation Technologies
Business Blogs

Risks, Reputation, and Crisis Response

Social Media Risks
Assessing Risks
Risk Management Strategy
Social Media Policies
Managing Social Media Data
Legal and Regulatory Compliance
How Copyright Works with Social Media
Accessibility Compliance
Netiquette and Cultural References
Legal vs Ethical Issues
Security Standards
Ethical Reasoning and Judgment
Reputation Management

Social Media Advertising

Social Media Advertising
Advertising on Facebook
Advertising on Instagram
Advertising on Twitter
Advertising on LinkedIn
Advertising on Google Platforms
Advertising on Pinterest
Selecting the Best Advertising Platform
Social Media Advertising Best Practices

Social Media Metrics and Analytics

Social Media and Big Data
Social Media Mining
Social Media ROI and Metrics
Tools for Tracking Metrics

Reports and Optimisation

Social Media Reports
Social Media Optimisation (SMO)

Assessment

Once you successfully pass the programme, you will receive a Diploma in Social Media Strategist from CMIT.
You may optionally take an exam to receive CIW Certification. CIW exams are completed at home or work at a time that suits you, using a proctored (supervised) exam. Your webcam is used to supervise you during the exam. For details and how to book an exam click here

Technical Requirements

This is an online course delivered over the internet. The following technical requirements apply: 128MB of RAM; Windows 2000, 2003, XP, Vista, Minimum screen resolution 800×600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (10Mbps or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.

Accreditation

Once you successfully pass the social media course, you will receive a Diploma in Social Media Strategist from CMIT.
Following successful completion of the CIW exam, you will receive a certificate to confirm that you are a “CIW Social Media Strategist”.
You may optionally take exams to receive professional certification.
Click here for Accreditation Details