Course Details

This is a highly practical distance learning QQI SEO, Search and Email Marketing course designed to provide learners with an understanding of search engine optimisation and how to devise paid search adverts, online display ads and email marketing campaigns and how to measure their results.

It is suited for those who are working in digital marketing and wish to learn specific skills in SEO, online advertising and email marketing, existing marketeers who wish to learn new digital skills or those with an interest in commencing education or career path in the sector.

This distance learning, QQI SEO, Search and Email Marketing course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

By choosing to study this course with CMIT, learners have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. Learners will be able to upload assessments online and receive online feedback from their dedicated Tutor. The eLearning system can be used from any computer that has internet access.

Who should complete this QQI SEO, Search and Email Marketing course?

• SEO Specialists: Ideal for professionals specialising in SEO, as the course covers comprehensive aspects of SEO, including search engine ranking factors, on-site technical content, and measuring SEO performance.
• PPC (Pay-Per-Click) Campaign Managers: The course is beneficial for those managing PPC campaigns, teaching the intricacies of how paid search works, keyword selection, devising ads, and measuring campaign performance.
• Online Display Advertising Professionals: Those specialising in online display advertising will find the course valuable for understanding ad formats, creative design, targeting options, and performance measurement of display ads.
• Email Marketing Coordinators: The course is perfect for professionals focusing on email marketing campaigns, as it covers building email databases, designing and sending emails, and measuring the success of email campaigns.
• Digital Marketing Generalists: Suitable for digital marketing professionals looking to update and add specialised skills in SEO, PPC, online display advertising, and email marketing to their portfolio​​.
• Those aspiring to Advanced Qualifications in Digital Marketing: The course offers a pathway for progression to those aiming for a Level 6 component award and can be used as credit towards the QQI Level 6 Major Award in Digital Marketing

Entry Requirements / Prerequisites

• Leaving Certificate or Level 5 Award or equivalent or relevant life/work experience.
• Learners must be a resident of Ireland / based in Ireland and have a valid PPS Number.
• Basic working knowledge of computers and access to a computer with internet access and word processing software is required to do the course. For technical requirements required to access CMIT eLearning click here>
• Further details on the proficiencies required to complete awards at Level 6 are explained in the Equipped to Participate Statements. For more details on the suitability of this course click here>