€395 €295
or 3 interest-free payments with 
This is a highly practical distance learning Digital Marketing Strategy course designed to equip learners with an understanding of the concept and principles of digital marketing, an introduction to web analytics, digital marketing tactics and how to develop a digital marketing strategy.
It is suited for those who are working in digital marketing and wish to acquire strategic planning skills relevant to digital marketing campaigns, existing marketeers who wish to learn new digital skills or those with an interest in commencing education or career path in the sector.
View a detailed list of the learning outcomes for this course on our learning outcomes page.
By enrolling on this course, you’ll receive 24/7 access to the eLearning platform for the full duration of your studies. This includes a detailed course manual, engaging videos, interactive quizzes, and dedicated one-to-one tutor support via a messaging system. You’ll also have access to the CMIT Digital Library, providing a wealth of additional resources.
The course materials for this QQI-certified programme are clearly structured and easy to follow. You can conveniently upload your assessments online and receive feedback through the eLearning platform. You will receive personalised feedback from your tutor on each assessment you submit. The CMIT eLearning platform is accessible from any internet-connected computer, giving you the flexibility to study anytime, anywhere.
How CMIT eLearning Works…
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Very informative and easy to navigate and understand.
I thought the course was concise but effective. It covered all the angles of creating a digital marketing strategy and provided good explanations to back it up. The learning material was easy to understand and prepared me well for the assignments. The tutor promptly replied to my questions too which was helpful.
I enjoyed the course, there was plenty of good information and the information was neatly presented and easy to follow.
I am enjoying the course so far, there is plenty to learn and it is easy to follow and learn the material on the course. I look forward to finishing this course and completing a couple more CMIT courses in the future.
Great course to get an introduction to digital marketing as a person who has no previous experience in this field of study.
This is a great introductory course. I appreciate that I’m allowed to go at my own pace and get the assessments done when I have time to complete them.
I think the course is well laid out so far and i think the case study is a good use of putting what I am learning into practice.
Enjoyed it, very helpful tutor.
In general a very good course.
Very informative and easy to navigate and understand.
The course is simple to understand, and the information presented is up-to-date and useful in real-life situations.
Great course and lecture.
The course is easy to understand. I like that the quizzes can be done multiple times as I was able to learn questions and answers I was weak at. I appreciate the video on the tutor talking through the subject as I tend to be more of a visual learner and understand the topics better as I can find reading through the manual tough to go through at times.
It was a very interesting course and easy to access. It was also fantastic to be able to study and submit my coursework at a time that suited me.
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