Course Details

This distance learning, QQI accredited course means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

This comprehensive distance learning course is designed to equip learners with skills in: (1) marketing strategy, (2) advertising campaign development, (3) communications planning, (4) sales promotion planning, (5) direct marketing, (6) PR, (7) sales, and (8) developing an integrated marketing communications plan. The course is particularly relevant for those who currently work in marketing or have a marketing-related role. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.

By choosing to study this course with CMIT, Students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive Course Manual, Video, Quizzes and personalised Tutor Support. The course documentation for this QQI certified course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.

Who should complete this course?

• Marketing Strategy Coordinators: Professionals responsible for developing and implementing marketing strategies, conducting market analysis, and setting marketing objectives. The course’s emphasis on strategic marketing and marketing planning processes makes it ideal for this role.
• Advertising Campaign Managers: Those involved in the creation and management of advertising campaigns. The course covers advertising media selection, message strategy, and managing advertising, providing the necessary skills for this position.
• Digital Marketing Executives: Individuals focusing on digital marketing aspects of a business. The course’s content on digital marketing and integrated marketing communications aligns well with the requirements of this role.
• Brand and Product Managers: Professionals responsible for brand strategy, product management, pricing, and distribution planning. The course offers in-depth knowledge in brand and product management, essential for this role.
• Communications Planners: Those who plan and execute marketing communications strategies. The course’s comprehensive coverage of marketing communications, public relations, and sales promotion planning makes it a good fit for this role​​.

Entry Requirements / Prerequisites

• Level 5 Certificate, Leaving Certificate (or equivalent) or relevant life experience.
• As this programme is delivered through distance learning, students must be capable of studying on their own initiative.
• A basic working knowledge of computers in addition to a computer with internet access and word processing software (e.g. Microsoft Word or Google Docs) is required to do the course.
• Learners must be a resident of Ireland / based in Ireland.
• For technical requirements required to access CMIT eLearning click here>
• For more details on the suitability of this course click here>