This eCommerce and Digital Marketing Career Guide and Courses from CMIT aims to provide you with information about job opportunities and course options in the sector. Digital marketing is the promotion of brands using digital outlets, such as the internet and advertising on websites. Digital marketing is a growing industry, and businesses are embracing the internet and technology more and more. This allows extra revenue to be possibly generated through online advertisement. Digital marketing can include radio, television etc., but it is primarily focused on digital media such as e-mail, RSS, internet websites and so forth. eCommerce is simply any type of business or commercial transaction which is carried out over the Internet. This can include B2B, B2C, C2C, & C2B purchases and transactions. It is an important asset to not only businesses, but the customers themselves. With the rising popularity of online shopping and banking, eCommerce plays an important role in the future of businesses.
LinkedIn, analysed almost 30m members to find the top 15 fastest-growing job categories. They reported “Despite the challenges the industry experienced last year, it’s positive to see the rise in demand for digital marketing and social media talent, as well as creative and digital content freelancers, as companies invest in their brand to support a return to growth. Digital skills are going to continue to grow in importance this year as brands increasingly shift spending to digital channels to drive greater reach and business impact.”
Digital Marketing Career Guide and Courses from CMIT: Typical Jobs
- Web content Specialists oversee content posted on a website. They are often referred to as ‘webmasters’. Web content managers hold a wide array of duties, depending on the website for which they work. Some merely design and post content and images to a site, while others assign and edit content to writers. Not all need to be experts in HTML and computer programs-but at the very least, they do need to know how to use software used to update the site.
- Digital Marketing managers plan, execute, and coordinate Digital Marketing strategies. Digital Marketing manager positions attract a high number of candidates because of the career path’s high earning potential and variety of job duties. Aspiring digital marketing managers should be cautious of the job’s relatively flat job growth potential and keen competition for work.
- eCommerce Manager: This role tends to have overall business responsibility for the online channel. Their performance may be measured in terms of traffic, activity, sales, income, profit etc. The eCommerce manager works with Internet marketers to find ways to raise awareness of products sold at the eCommerce site. ECommerce Managers are also responsible for keeping in touch with the needs and expectations of the website visitors in order to create a positive online experience.
- SEO Specialist: Specific job duties of an SEO specialist may vary by position. For example, some SEO specialists may have experience in several aspects of search engine optimisation, while others may focus on SEO copywriting or keyword research.
- Social Media and Digital Marketing – Social Media and Digital Marketing roles grew by 52% in 2020. With tightening marketing budgets, there was an increase in demand for roles such as Growth Hacker, Growth Specialist, Marketing Consultant, Social Media Manager and Social Media Coordinator, which focus on innovative alternatives to traditional marketing. This category attracted a younger demographic with an average age of 28, and 68% of total hires were female.
- Digital content freelancers – With the pandemic creating job uncertainty and unemployment, an increasing number of people turned to freelancing. Digital content freelancers, with job titles including Content Coordinator, YouTuber, Blogger and Podcaster, grew by 118% last year.
What can I expect to be doing as a digital marketer?
On a daily basis you can expect to be responsible for the following:
- Web and app management: developing, enhancing and improving websites and apps.
- Analytics: analysing data to ensure that usage, sales and conversions are maximised.
- Search Engine Optimisation (SEO): ensuring the site/app is optimised for organic web traffic, through backlinks, site performance enhancements and content optimisation.
- Social media: managing the company’s social media presence.
- Email marketing: managing email databases, developing campaigns and creative concepts for email newsletters, etc.
- Online advertising: managing online display and pay-per-click advertising campaigns.
Digital Marketing Career Guide and Courses from CMIT: Courses
Courses in digital marketing are essential for those wishing to get a job in this sector. CMIT offers the QQI Certificate in Digital Marketing and the QQI Certificate in eBusiness. This means students can study flexibly at home, or at work, and learn at their own pace, with tutor guided assistance. The course is designed to equip students with the ability to use the skills needed to be a successful digital marketer, including pay-per-click advertising, search engine optimisation, online PR etc. CIW eCommerce Specialist course teaches you how to conduct business online and manage the technical issues associated with constructing an e-commerce Web site. You will learn about the similarities and differences between traditional and electronic commerce, and you will explore e-commerce technologies at various levels of sophistication. Students with little or no background in Web design should consider starting with the CIW Site Development Foundation course to learn the basics of Web site authoring and development. Other CMIT courses include: