QQI Digital Marketing course

Digital Marketing Course - QQI Certified from CMIT eLearning

Course Details

This is a highly practical distance learning Digital Marketing course is designed to equip learners with skills in: (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing.

It is highly suited for those who are currently working with websites and wish to gain skills in online marketing, marketers who wish to acquire online marketing skills and business owners who wish to take advantage of the internet as a marketing channel for their business.

This distance learning, QQI accredited Digital Marketing course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification. The course is particularly relevant for those who currently work in marketing or in website development. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.

By choosing to study this course with CMIT, Students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. The course documentation for this QQI certified Digital Marketing course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.

Who should complete this Digital Marketing course?
  • Anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters.
  • Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills.
  • Business owners who wish to take advantage of the internet as a marketing channel for their business.
  • People who wish to gain a professional, accredited qualification in marketing by home study distance learning.
Entry Requirements / Prerequisites
  • As this programme is delivered through online learning, students must be capable of studying on their own initiative.
  • A good working knowledge of computers and access to a computer with internet access is required to do the course.
  • Learners must be a resident of Ireland / based in Ireland.
  • For technical requirements required to access CMIT eLearning click here>
  • For more details on the suitability of this course click here>
How CMIT eLearning Works…

Topics covered in this Digital Marketing course

Unit 1: Introduction to Marketing

  • The Marketing Concept
  • The Marketing Mix
  • The Principles of Marketing

Unit 2: Traditional Marketing and Digital Marketing

  • What is Digital Marketing?
  • Traditional Marketing v. Digital Marketing
  • Roles in Digital Marketing
  • Client Management

Unit 3: Developing a Digital Marketing Plan

  • Digital Marketing Planning Model
  • Situation Analysis
  • Targets
  • Actions
  • Results Measurement with Web Analytics

Unit 4: Search Engine Optimisation

  • Introduction
  • Search Engine Ranking Factors
  • How to optimise a Site for better Search Engine Positions

Unit 5: Online Advertising and Affiliate Marketing

  • Introduction
  • Display Advertising
  • Pay-per-click Advertising
  • Affiliate Marketing

Unit 6: Online PR, Social Media Marketing, and Email Marketing

  • Online PR
  • Social Media Marketing
  • Email Marketing
  • This course is assessed through completion of a Project and a Porfolio of Work. This entails development of a marketing plan for a website, and written work.
  • All work submitted must be your own work. There is no exam with this course.
  • As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
Transfer and Progression to Further Studies
  • This course leads to a level 5 component award on the National Framework of Qualifications.
  • Following successful completion you will receive a QQI Level 5 component certificate in Digital Marketing (5N1364).
  • Quality and Qualifications Ireland (QQI), is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland.
  • Please note that there is a Eur60 fee payable for administration, moderation and certification.
  • Click here for Accreditation Details
Student Reviews of this Course

Read Reviews (45)
) based on

by Student September 2017 on Sep 12 2017 11:14

Good all round.

by info@cmit.ie on Aug 24 2017 09:31

Excellent course, I really enjoyed it. The staff in the college helped me out with everything throughout the course very helpful. I will be taking more courses at CMIT in the coming weeks. I feel that the course was perfect, no complaints at all.

by Student August 2017 on Aug 3 2017 09:42

I have enjoyed my experience with the course so far.

by Student July 2017 on Jul 20 2017 17:22

It was practical learning and suited my needs as I am extremely busy with my home life and work. I liked the layout of the course and got great assistance and encouragement from my tutor as I needed it.

by Student June 2017 on Jun 19 2017 14:40

Very clear set-up, with a good mix of theoretic study/ tests and practical hands-on assignments.

by Student June 2017 on Jun 12 2017 10:22

Very informative and engaging course.

by Student May 2017 on May 4 2017 14:20

Getting feedback on each aspect of the assignments was great. Queries were responded to quickly too.

by Student May 2017 on May 2 2017 10:40

Very interesting and well structured. Tasks and deadlines were clearly laid out and easy to follow.

by Student May 2017 on May 2 2017 10:34

Overall, I think it was tougher than I had expected it to be for a Level 5 course but it challenged me (in a good way) and I feel like it was very comprehensive and covered the subject thoroughly.

by Student May 2017 on May 2 2017 10:30

It was really beneficial to be able to have a course that was so specific to us and our sector. It has been a very positive experience and we have as an organisation greatly benefited.

by Student February 2017 on Feb 27 2017 11:36

As a beginner to Digital Marketing I've been finding the course so far easy to follow. The quizzes at the end of each unit have been helpful in tracking progress.

by Student February 2017 on Feb 13 2017 16:55

So far the course is very easy to navigate through and understand and it is interesting.

by Student January 2017 on Jan 24 2017 13:46

Previously completed the project management course and found it easy to navigate and easy to set up, and gave me a good basic understanding of requirements for project management plus a qualification for my CV

by Student January 2017 on Jan 24 2017 11:10

Very good so far learning loads, its easy to follow so far. the quizzes at the end of each unit are very helpful to assess where I'm at .

by Student January 2017 on Jan 24 2017 10:58

Brilliant course, staff & tutor extremely helpful & prompt.

by Student January 2017 on Jan 24 2017 10:36

Overall a decent course with an excellent tutor.

by Student December 2016 on Dec 14 2016 15:31

Flexible learning plan, recommendations from colleagues in this field on LinkedIn. Very enjoyable, excellent communications with tutor, very impressed with course content, variety of learning styles and progressive nature of learning plan / assignments and extra reading material are excellent. Honestly couldn't think how it can be improved - must be a challenge to keep the material fresh with the constant changes in the environment yet it was all bang up to date.

by Student December 2016 on Dec 13 2016 11:41

The videos at the end of each section after reading are very effective to help revise the course material.

by Student November 2016 on Nov 24 2016 15:26

I chose CMIT for multiple reasons. I am currently on a Community Employment scheme and completing QQI accredited training is a requirement. The Department of Social Protection will provide funding up to €500 for this training. I did a fair amount of research before I made my decision and CMIT offered the best rates and it offered exactly the type of course I wanted to do. I was also impressed with the website and the potential level of interaction and feedback available to students. I thought the coursework and reading material was well presented and easy to navigate. The information provided was fairly comprehensive and easy to follow. I was also pleased with the amount of third party/external information that was made available

by Student October 2016 on Oct 26 2016 11:20

Website looked very professional so i have checked and so far I am not dissapointed. Excellent course.
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