CIW Social Media Strategist

Course Details

CIW is the world’s fastest-growing vendor-neutral Internet skills training and certification program for students and professionals. More than a certification or a curriculum publisher, CIW is a Web technology standard adopted by academic institutions, governments and businesses worldwide. CMIT is an approved CIW training provider and provides CIW official training materials.

This social media course focuses on the use of social media in business. The course teaches individuals how to create a social media campaign, and how to analyse and present data in order to address organisational issues and make appropriate business decisions.

This social media course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organisational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilise each platform correctly in business to achieve organisational goals and strategies. This social media course will teach how to plan, develop, promote, deliver, present, and analyse social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This social media course will also teach you how metrics, analytics, reporting and social media optimisation drive business goals and strategies.

Students are provided with the following resources

• Comprehensive online course materials covering the entire syllabus.
• eLearning resources – access to movies, course review questions, exercises and flashcards.
• Exam study guide – condensed study material on the specific skills objectives you need to master for the exams.
• Exam pre-assessment and practice exams.

Who should complete this course?

• Social Media Strategists and Analysts: These roles involve developing strategies for social media use and analysing the effectiveness of social media campaigns. The course’s focus on social media strategies, risk management, and analytics aligns well with the requirements of these roles.
• Web Marketing Professionals: Individuals working in web marketing will find the course useful for understanding how to leverage social media platforms to enhance online marketing efforts. The course’s emphasis on social media in business, advertising best practices, and ROI measurements is particularly relevant.
• Mobile Application Developers: For developers involved in creating mobile applications, this course offers insights into how social media can be integrated into mobile platforms and the importance of social media engagement in the mobile app sector.
• Creative Directors and Advertising Professionals: These roles require a deep understanding of how to create compelling content and strategies for various media, including social media. The course’s modules on developing social media content, advertising on different platforms, and optimizing social media campaigns are highly relevant.
• Entrepreneurs: Business owners and entrepreneurs looking to leverage social media to boost brand recognition and engage with customers will find the course valuable. It provides practical knowledge on using social media for business advantages and managing social media risks and reputation​​​​.

Entry Requirements / Prerequisites

• The CIW Social Media Strategist course requires an understanding of how internet technologies are used in business and user experience development
• View the technical requirements for accessing CMIT eLearning.
• Learn more about the suitability of this course.