Unlocking the Future: Your Guide to the QQI Level 6 Advanced Certificate in Digital Marketing
In today’s digital-first world, marketing is no longer about billboards or print ads alone — it’s about clicks, engagement, data, and strategy. If you’re eager to master this evolving domain, the QQI Level 6 Advanced Certificate in Digital Marketing offered by CMIT (via distance / eLearning) is one of the most flexible, comprehensive pathways to get there.
Here’s what you need to know, and why this could be the right step for your career.
Why Choose This Course?
Accredited & Recognised
This is an NFQ Level 6 qualification (6M22321), giving it official standing in Ireland’s educational framework.
Flexible Learning, On Your Terms
You can begin anytime and proceed at your own pace over approximately 10 months. The course is fully tutor-supported, with 24/7 access to resources.
Modern, Relevant Content
From SEO and paid search to web analytics, UX design, content planning, and digital business models — the curriculum spans the core pillars you’ll need as a digital marketer.
Practical, Hands-On Assessment
Instead of exams, your progress is assessed through assignments, projects, and portfolios submitted online, with personal tutor feedback for each submission.
Pathways Forward
Completing this course can open doors to further higher education or help you land roles as a digital marketer, strategist, or consultant.
What You’ll Learn (Module by Module)
The QQI Level 6 Digital Marketing course is structured around key modules that together give you a complete toolkit for planning, executing, and analysing online marketing campaigns. Each component builds practical skills and confidence, ensuring you’re ready to apply what you learn in real-world contexts.
1. Digital Marketing Strategy
You’ll begin by exploring the foundations of digital marketing — what it is, how it works, and why it matters. This module introduces core concepts such as campaign planning, web analytics, and performance measurement. By the end, you’ll know how to set goals, choose the right digital channels, and craft a strategy that aligns with business objectives.
2. SEO, Search and Email Marketing
Here, you’ll dive into the techniques that drive traffic and engagement. You’ll learn how to optimise websites for search engines (SEO), run effective paid search campaigns (PPC), design display ads, and manage targeted email marketing. The focus is on building visibility, improving conversions, and delivering measurable results.
3. Business Data Analytics
Data is at the heart of modern marketing. This module gives you the tools to collect, interpret, and use marketing data to guide decisions. You’ll learn how to prepare and explore datasets, identify trends, and translate insights into actionable strategies — a must-have skill for anyone managing campaigns or reporting on performance.
4. Advanced Web Design
You’ll also get hands-on experience with web design and user experience (UX) principles. Using WordPress as a practical platform, you’ll learn how to design, build, and manage a website that’s both visually appealing and user-friendly. The module also touches on content management, navigation, and optimisation for mobile users.
5. Digital Business Models
Understanding how digital fits into the bigger business picture is key. This module looks at innovation, digital transformation, and consumer behaviour online. You’ll use frameworks like the Business Model Canvas to design and evaluate digital business ideas — whether for a start-up, a small business, or a large organisation.
6. Social Media Marketing
Finally, you’ll master the art of building an engaged online audience. This module explores major social media platforms, content planning, user behaviour, and analytics. You’ll learn how to craft a consistent brand voice, plan content calendars, and measure engagement to refine your strategy over time.
These modules combine theory and practice — meaning you don’t just learn “about” digital marketing; you apply it.
Who Is It For?
This course is ideal for:
- Digital Marketing Professionals looking to deepen strategic (data + analytics) skills
- Small Business Owners wanting to boost online traction
- Career Changers / New Entrants seeking a credible qualification to break into digital marketing
- Freelancers / Consultants wishing to expand service offerings
To enrol, you’ll need at least a Level 5 award (or equivalent), or relevant life/work experience. A working knowledge of Excel is also required.
How the Learning Experience Works
- Online Platform: You get full 24/7 access to course materials, videos, quizzes, and more.
- Tutor Support: One-to-one tutor feedback and guidance ensure you’re never stuck.
- Assessment Flow: Submit assignments online; feedback comes within ~5 working days. One assignment must be graded before you submit the next.
- Student Protections: As the course’s duration is over 3 months, learners are protected under Ireland’s Education & Training Act 2012, including refund or transfer options.
Real Feedback From Learners
Current and past learners rate the course highly — 5 out of 5 in reviews.
One student noted:
One student noted:
“Covered the subject comprehensively. I thought the modules on Business Data Analytics and Digital Strategy were particularly helpful …”
Another praised the flexibility:
“It was fantastic to be able to study and submit my coursework at a time that suited me.”
Tips to Get the Most Out of This Course
- Stay consistent — even short daily or weekly sessions beat cramming.
- Apply as you learn — use your own website or a dummy project to try strategies in real time.
- Engage your tutor — feedback is one of your greatest resources.
- Leverage the digital library — dig deeper where a topic excites you.
- Network with peers — many students share insights or collaborate informally.