QQI Social Media Marketing

QQI Level 6 Certificate in Social Media Marketing course

Learners have 10 weeks to complete the course. Learners work at their own pace and may commence at any time of year

Accredited
Qualification on the NFQ (Ireland).

Tutor-supported
eLearning course with Tutor Support.

Flexible
Start any time and work at your own pace.

Learn anywhere
Learn anytime, anywhere.

QQI Social Media Marketing

€395

or 3 interest-free payments with Klarna Logo

Course Details

This is a highly practical distance learning Social Media Marketing course designed to provide learners with an understanding of social media consumer behaviour, social metrics, and the skills required to develop a comprehensive and effective content marketing plan.

It is suited for digital marketing professionals, those who are responsible for social media marketing, or who wish to commence a career in this sector.

View a detailed list of the learning outcomes for this course on our learning outcomes page.

How you will learn

By enrolling on this course, you’ll receive 24/7 access to the eLearning platform for the full duration of your studies. This includes a detailed course manual, engaging videos, interactive quizzes, and dedicated one-to-one tutor support via a messaging system. You’ll also have access to the CMIT Digital Library, providing a wealth of additional resources.

The course materials for this QQI-certified programme are clearly structured and easy to follow. You can conveniently upload your assessments online and receive feedback through the eLearning platform. You will receive personalised feedback from your tutor on each assessment you submit. The CMIT eLearning platform is accessible from any internet-connected computer, giving you the flexibility to study anytime, anywhere.

Who should complete this Social Media Marketing course?
  • Digital Marketing Professionals: This course sharpens skills in data analysis and social metrics, essential for career advancement in the digital marketing field.
  • SME Business Owners: It equips small and medium enterprise owners with practical knowledge for boosting their online presence and customer engagement through social media platforms.
  • Career Switchers: Individuals looking to pivot into digital marketing will find this course provides a credible foundation, especially in social media marketing.
  • Students and Recent Graduates: For those in academic settings or newly entering the job market, this course offers an edge in employability by providing a nationally recognised qualification in a high-demand field.
  • Social Media Managers and Strategists: Ideal for professionals responsible for planning and executing social media strategies, as the course covers key aspects of consumer behaviour, platform-specific marketing tactics, and content marketing planning​​.
  • Those aspiring to Advanced Qualifications in Digital Marketing: The course offers a pathway for progression to those aiming for a Level 6 component award and can be used as credit towards the QQI Level 6 Major Award in Digital Marketing
Entry Requirements / Prerequisites
  • Leaving Certificate or Level 5 Award or equivalent or relevant life/work experience.
  • Learners must be a resident of Ireland / based in Ireland and have a valid PPS Number.
  • Basic working knowledge of computers and access to a computer with internet access and word processing software is required to do the course.
  • As this NFQ qualification is delivered through English it is necessary to have sufficient written English skills to complete this course. Those who are not fluent in English will be required to provide evidence of meeting a minimum English language and literacy competency of B2 in writing, reading, listening, and speaking on the Common European Framework of Reference for Languages (CEFRL).
  • View the technical requirements for accessing CMIT eLearning.
  • Learn more about the suitability of this course.

How CMIT eLearning Works…

Play
Topics covered in this Social Media Marketing course
Unit 1: Social media consumer behaviour
  • Participation: the 5th P of Marketing
  • The four zones of social media
  • Needs and motives of social media users
  • Social media behaviour across platforms
  • Social media behaviour across generational segments
Unit 2: Social metrics
  • Use of digital marketing metrics in organisations
  • Website analytics
  • Social Engagement metrics: Likes, Comments, Shares, and Clicks
  • Social Awareness metrics: Impressions and Reach
  • Social Share of voice
  • Social Sentiment metrics
  • Conversion metrics
Unit 3: Key platforms: marketing applications
  • Facebook
  • YouTube
  • WhatsApp
  • Instagram
  • TikTok
  • Snapchat
  • X
  • LinkedIn
Unit 4: How to develop a Content Marketing Plan
  • Distributing and promoting content
  • Most commonly used content assets
  • How to develop a Content Marketing Plan
Assessment
  • This course is assessed through completion of an assignment worth 50% and a project worth 50%
  • An assignment is a task or set of tasks completed by a learner to demonstrate understanding of specific learning outcomes. A project is a structured task that requires planning, research, and problem-solving to produce a final product or solution.
  • Assessments are submitted online via the eLearning site. They are reviewed by the course tutor and feedback is provided to learners within 5 working days. Learners are only permitted to submit one assessment at a time and must receive feedback on one assessment before submitting the next. All work submitted must be the learners own work.
  • As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
Transfer and Progression to Further Studies
Accreditation
  • Following successful completion, you will receive a QQI Level 6 component certificate in Social Media Marketing (6F22333). This component is worth 20 credits.
  • This is the most up to date programme on this topic and it has been developed based on learning outcomes which are approved by QQI.
  • Quality and Qualifications Ireland (QQI) is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland. More information can be found on the Accreditation Details page.

 

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Student Reviews of this course

4.8
4.8 out of 5 stars (based on 26 reviews)
Excellent81%
Very good15%
Average4%
Poor0%
Terrible0%

No Title

December 16, 2025

I chose the CMIT course because it allows me to work and study remotely. Since I work full days from Monday to Friday, this setup lets me learn in the evenings or on weekends at my own pace. It’s a practical option that fits my schedule and helps me stay consistent with the material.

Student November 2025

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November 24, 2025

I have completed a course with CMIT last year and found there was a broad selection of courses to choose from compared with other sites. The learning materials available for the course and the consistent feedback from tutors is very reassuring.

Student November 2025

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November 4, 2025

I really enjoyed taking this course and I can’t wait to use it in my current job as a front office manager

Student November 2025

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September 22, 2025

I really enjoyed the course. There’s more to it than I expected, but I’ve found that a positive thing because I’ve learned a lot more than I thought I would. I’d definitely recommend it to anyone who wants to further their knowledge and qualifications in social media marketing.

Student September 2025

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September 8, 2025

I am finding the course very interesting and easy to follow! Learning lots of new information that i can apply to my career.

Student September 2025

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August 11, 2025

I am very happy with what I learned and I can see myself pursuing a career in social media marketing

Student August 2025

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August 5, 2025

I am thoroughly enjoying my learning.

Student July 2025

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July 21, 2025

I chose CMIT because it offered the qualification I needed in social media marketing at an accessible price point. The course content looked comprehensive and I liked that the course was self-paced, allowing me to work through the material on my own schedule over a 10-week period. The positive reviews from past learners helped me feel more confident about choosing the course.

Student July 2025

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May 27, 2025

This is a very interesting course.

Student May 2025

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May 27, 2025

I would recommend it to others who want to learn and or improve their skills in areas they are interested in.

Student May 2025

No Title

April 28, 2025

I’m really enjoying the course.

Student April 2025

No Title

April 15, 2025

The course was really good and interesting. I learned a lot in my time on the course.

Student April 2025

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April 3, 2025

I thought the course was very good for someone who is out of college and still wants that learning aspect while working a full time job. The course was easy to access and the tutor was very kind and helpful with my queries. It was still easy to follow being online.

Student March 2025

No Title

March 20, 2025

A great course to expand your skill set and get a general understanding of social media. I really enjoyed it!

Student March 2025

No Title

January 17, 2025

I find the course well laid out, easy to follow course instructions.

Student January 2025

No Title

December 17, 2024

I would really recommend this course absolutely 10/10

Student November 2024

Amazing course very easy to learn from and very easy to use website.

October 15, 2024

Amazing course very easy to learn from and very easy to use website.

Student October 2024
Verified

I will recommend this course to my friends

August 28, 2024

I will recommend this course to my friends

Student August 2024
Verified

I had studied with CMIT previously and found the course very interesting, easy to navigate and access to 24/7 learning meant I could study when it suited me. Course was interesting and I enjoyed learning more about social media marketing.

July 22, 2024

I had studied with CMIT previously and found the course very interesting, easy to navigate and access to 24/7 learning meant I could study when it suited me. Course was interesting and I enjoyed learning more about social media marketing.

Student July 2024
Verified

I enjoyed it.

July 1, 2024

I enjoyed it.

Student June 2024
Verified

Very enjoyable course.

July 1, 2024

Very enjoyable course.

Student June 2024
Verified

The website works well and the tutor does their best to help you. The assignments and readings are labelled clearly and are easy to access and learn from.

June 5, 2024

The website works well and the tutor does their best to help you. The assignments and readings are labelled clearly and are easy to access and learn from.

Student June 2024
Verified

It is really enjoyable.

May 27, 2024

It is really enjoyable.

Student May 2024
Verified

Really enjoyed it and learned a lot along the way.

April 23, 2024

Really enjoyed it and learned a lot along the way.

Student April 2024
Verified

Overall, the course is excellent - well-structured, clear content, exceptional tutor support, flexible pacing. My experience has been highly positive, and I'd highly recommend it for anyone seeking to further their education.

February 22, 2024

Overall, the course is excellent – well-structured, clear content, exceptional tutor support, flexible pacing. My experience has been highly positive, and I’d highly recommend it for anyone seeking to further their education.

Student February 2024
Verified

It was a very interesting course and easy to access. It was also fantastic to be able to study and submit my coursework at a time that suited me.

June 23, 2023

It was a very interesting course and easy to access. It was also fantastic to be able to study and submit my coursework at a time that suited me.

Student June 2023
Verified

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