QQI SEO, Search and Email Marketing

Course Details

This is a highly practical distance learning QQI SEO, Search and Email Marketing course designed to provide learners with an understanding of search engine optimisation and how to devise paid search adverts, online display ads and email marketing campaigns and how to measure their results.

It is suited for those who are working in digital marketing and wish to learn specific skills in SEO, online advertising and email marketing, existing marketeers who wish to learn new digital skills or those with an interest in commencing education or career path in the sector.

View a detailed list of the learning outcomes for this course on our learning outcomes page.

How you will learn

By enrolling on this course, you’ll receive 24/7 access to the eLearning platform for the full duration of your studies. This includes a detailed course manual, engaging videos, interactive quizzes, and dedicated one-to-one tutor support via a messaging system. You’ll also have access to the CMIT Digital Library, providing a wealth of additional resources.

The course materials for this QQI-certified programme are clearly structured and easy to follow. You can conveniently upload your assessments online and receive feedback through the eLearning platform. You will receive personalised feedback from your tutor on each assessment you submit. The CMIT eLearning platform is accessible from any internet-connected computer, giving you the flexibility to study anytime, anywhere.

Who should complete this QQI SEO, Search and Email Marketing course?

• SEO Specialists: Professionals specialising in SEO. The course covers comprehensive aspects of SEO, including search engine ranking factors, on-site technical content, and measuring SEO performance.
• PPC (Pay-Per-Click) Campaign Managers: Those managing PPC campaigns, teaching the intricacies of how paid search works, keyword selection, devising ads, and measuring campaign performance.
• Online Display Advertising Professionals: Those specialising in online display advertising will find the course valuable for understanding ad formats, creative design, targeting options, and performance measurement of display ads.
• Email Marketing Coordinators: Professionals focusing on email marketing campaigns. It covers building email databases, designing and sending emails, and measuring the success of email campaigns.
• Digital Marketing Generalists: Suitable for digital marketing professionals looking to update and add specialised skills in SEO, PPC, online display advertising, and email marketing to their portfolio​​.
• Those aspiring to Advanced Qualifications in Digital Marketing: The course offers a pathway for progression to those aiming for a Level 6 component award and can be used as credit towards the QQI Level 6 Major Award in Digital Marketing

Entry Requirements / Prerequisites

• Leaving Certificate or Level 5 Award or equivalent or relevant life/work experience.
• Learners must be a resident of Ireland / based in Ireland and have a valid PPS Number.
• Basic working knowledge of computers and access to a computer with internet access and word processing software is required to do the course.
• As this NFQ qualification is delivered through English it is necessary to have sufficient written English skills to complete this course. Those who are not fluent in English will be required to provide evidence of meeting a minimum English language and literacy competency of B2 in writing, reading, listening, and speaking on the Common European Framework of Reference for Languages (CEFRL).
• View the technical requirements for accessing CMIT eLearning.
• Learn more about the suitability of this course.