QQI Level 6 Advanced Certificate in Digital Marketing

Course Details

CMIT is offering those interested in the field of Digital Marketing an opportunity to complete the Level 6 Advanced Certificate in Digital Marketing. This level 6 certificate is designed with digital marketing professionals and those who wish to pursue a career in the field in mind.

The aim of the programme is to provide learners with an understanding of the principles of digital marketing and an introduction to web analytics, digital marketing tactics and how to develop a digital marketing strategy and a comprehensive digital business canvas. It provides learners with an understanding of SEO, paid search, and online display ads and how to build and measure email marketing campaign results including the use of social media. It will also provide learners with the skills needed to prepare, explore, and mine data, interpret data analytics and report on findings and the skills needed to user experience design and build, publish, edit and manage a WordPress website.

View a detailed list of the learning outcomes for the modules in this course on our learning outcomes page.

How you will learn

By enrolling on this course, you’ll receive 24/7 access to the eLearning platform for the full duration of your studies. This includes a detailed course manual, engaging videos, interactive quizzes, and dedicated one-to-one tutor support via a messaging system. You’ll also have access to the CMIT Digital Library, providing a wealth of additional resources.

The course materials for this QQI-certified programme are clearly structured and easy to follow. You can conveniently upload your assessments online and receive feedback through the eLearning platform. You will receive personalised feedback from your tutor on each assessment you submit. The CMIT eLearning platform is accessible from any internet-connected computer, giving you the flexibility to study anytime, anywhere.

Who should complete this Digital Marketing Major Award?

• Digital Marketing Managers: Deepens their understanding of strategic and data-driven decision-making in digital marketing. According to a LinkedIn report, the need for digital marketing specialists grew by 52% in 2022, indicating the increasing relevance of this skill set (LinkedIn, 2020).
• Small Business Owners: Learning digital marketing tactics like SEO and paid search can significantly improve their online presence and customer engagement. A survey by Manifest revealed that 64% of small businesses have a digital marketing strategy in place, emphasising the necessity of these skills (Manifest, 2019).
• Data Analysts: The course provides essential skills in data analytics specific to marketing, enhancing their role in shaping marketing strategy. According to IBM, data analytics skills will have 50% more demand by 2025, underlining the value of this expertise (IBM, 2023).
• Career Switchers: Those looking to move into a digital marketing role can gain foundational and advanced skills, making them more marketable. The U.S. Bureau of Labor Statistics anticipates a 6% growth in marketing manager positions by 2029, suggesting solid job prospects (U.S. Bureau of Labor Statistics, 2019).
• Self-Employed Digital Marketing Consultants: Marketing consultants specialising in digital marketing are in a prime position to benefit from this course, as it offers up-to-date knowledge in a rapidly evolving field. With the worldwide digital ad spend set to reach significant figures, the demand for skilled marketing consultants who can navigate and effectively utilise digital channels is rising. These consultants are often required to have a deep understanding of digital advertising (45%) and content creation and curation (42%), which are the most in-demand digital marketing skills.

Entry Requirements / Prerequisites

• Leaving Cert, Level 5 award or equivalent, and/or relevant Life or Work Experience.
• Learners will be required to participate in live online classes/webinars.
• Learners must be a resident of Ireland / based in Ireland and hold a valid PPS Number.
• Learners should have a ‘good working knowledge’ of Excel and have access to Excel 2016 or later. A ‘good working knowledge’ is defined as the ability to create sheets, add data, sort cells, use basic formulas, and make tables/charts.
• Basic working knowledge of computers and access to a computer with internet access and word processing software is required to do the course.
• As this NFQ qualification is delivered through English it is necessary to have sufficient written English skills to complete this course. Those who are not fluent in English will be required to provide evidence of meeting a minimum English language and literacy competency of B2 in writing, reading, listening, and speaking on the Common European Framework of Reference for Languages (CEFRL).
• View the technical requirements for accessing CMIT eLearning.
• Learn more about the suitability of this course.