QQI Digital Marketing course (Level 5)

QQI Level 5 component certificate in Digital Marketing course (5N1364)

Learners have 10 weeks to complete the course. Learners work at their own pace and may commence at any time of year.

Accredited
Qualification on the NFQ (Ireland).

Tutor-supported
eLearning course with Tutor Support.

Flexible
Start any time and work at your own pace.

Learn anywhere
Learn anytime, anywhere.

QQI Digital Marketing course (Level 5)

355 

or 3 interest-free payments with Klarna Logo

Course Details

This is a highly practical distance learning Digital Marketing course is designed to equip learners with skills in (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing.

It is highly suited for those who are currently working with websites and wish to gain skills in online marketing, marketers who wish to acquire online marketing skills and business owners who wish to take advantage of the internet as a marketing channel for their business.

View a detailed list of the learning outcomes for this course on our learning outcomes page.

How you will learn

By enrolling on this course, you’ll receive 24/7 access to the eLearning platform for the full duration of your studies. This includes a detailed course manual, engaging videos, interactive quizzes, and dedicated one-to-one tutor support via a messaging system. You’ll also have access to the CMIT Digital Library, providing a wealth of additional resources.

The course materials for this QQI-certified programme are clearly structured and easy to follow. You can conveniently upload your assessments online and receive feedback through the eLearning platform. You will receive personalised feedback from your tutor on each assessment you submit. The CMIT eLearning platform is accessible from any internet-connected computer, giving you the flexibility to study anytime, anywhere.

Who should complete this Digital Marketing course?
  • Web Developers and Designers: According to Search Engine Journal, 93% of online experiences begin with a search engine. Learning skills in search engine optimization (SEO) and pay-per-click advertising through this course can be game-changing for web professionals aiming to optimize site visibility and user experience.
  • Marketing Professionals: As per a report by HubSpot, 74% of global marketers continue to invest in social media marketing. This course offers vital training in online PR, social media marketing, and email marketing, essential channels in the modern marketing landscape.
  • Small Business Owners: Data from Google shows that businesses make an average of $2 in revenue for every $1 they spend on Google Ads. The course’s coverage of affiliate marketing and display advertising can be particularly beneficial for small business owners aiming to improve their ROI.
  • People Seeking Qualifications: A survey by Burning Glass Technologies indicates that digital marketing job postings have nearly doubled between 2020 and 2023. Gaining a QQI Level 5 certificate in Digital Marketing not only adds a nationally recognized qualification but also makes one more competitive in a job market where digital skills are increasingly in demand.
  • Those aspiring to Advanced Qualifications in Digital Marketing: The course offers a pathway for progression to those aiming for a Level 6 component award and can be used as credit towards the QQI Level 6 Major Award in Digital Marketing
Entry Requirements / Prerequisites
  • Level 4 Certificate or Leaving Certificate (or equivalent) or relevant life/work experience.
  • As this NFQ level 5 qualification is delivered through English it is necessary learners will have sufficient written English skills to complete this course.
  • Learners must be a resident of Ireland / based in Ireland.
  • A basic working knowledge of computers in addition to a computer with internet access and word processing software (e.g. Microsoft Word or Google Docs) is required to do the course.
  • View the technical requirements for accessing CMIT eLearning.
  • Learn more about the suitability of this course.

How CMIT eLearning Works…

Play
Topics covered in this Digital Marketing course
Unit 1: What is Digital Marketing
  • The Marketing Concept and the Marketing Mix
  • The principles of marketing
  • Traditional marketing v. digital marketing
  • Working in Digital Marketing
Unit 2: Web Analytics
  • Introduction
  • Traffic metrics
  • Visitor metrics
  • Events and content metrics
  • e-Commerce checkout metrics
  • Conversion metrics
  • Search metrics
  • Aligning metrics to business goals
  • Definitions
Unit 3: Developing a Digital Marketing Plan
  • The STAR planning model
  • Assess current situation (S)
  • Set targets (T)
  • Devise actions (A)
  • Measure results (R)
Unit 4: Introduction to Digital Marketing tactics
  • Search engine optimisation
  • Display advertising
  • Google Search Ads
  • Affiliate marketing
  • Online PR
  • Social media marketing
  • Email marketing
Assessment
  • This course is assessed through completion of a project worth 50% and a portfolio/collection of work worth 50%.
  • A portfolio or collection of work is a collection of pieces of work produced over a period of time showcases skills, competencies, and learning achievements. A project is a structured task that requires planning, research, and problem-solving to produce a final product or solution.
  • Assessments are submitted online via the eLearning site. They are reviewed by the course tutor and feedback is provided to learners within 5 working days. Learners are only permitted to submit one assessment at a time and must receive feedback on one assessment before submitting the next. All work submitted must be the learners own work.
  • As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
Transfer and Progression to Further Studies
  • This course leads to a level 5 component award on the National Framework of Qualifications.
Accreditation
  • Following successful completion, you will receive a QQI Level 5 component certificate in Digital Marketing (5N1364). This component is worth 15 credits.
  • This is the most up to date programme on this topic and it has been developed based on learning outcomes which are approved by QQI.
  • Quality and Qualifications Ireland (QQI) is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland. More information can be found on the Accreditation Details page.

 

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Student Reviews of this course

4.9
4.9 out of 5 stars (based on 24 reviews)
Excellent92%
Very good8%
Average0%
Poor0%
Terrible0%

No Title

December 16, 2025

The course was what I was looking for and expanded my knowledge on the world of digital marketing and how it works.

Student December 2025

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August 11, 2025

I really enjoyed this course, it was so easy to use i would recommend it to any age or computer skilled person. I will definitely be back to do another course. At the start i thought 10 weeks wasn’t enough but i was quickly mistaken, its plenty to do all of your assignments on time.

Student August 2025

No Title

April 28, 2025

I really enjoyed the course. It was well-structured, easy to follow, and very flexible, which allowed me to study at my own pace. The tutor was supportive and gave helpful feedback on my assessments. I feel more confident and knowledgeable in my field because of this course.

Student April 2025

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March 20, 2025

Very enjoyable and would not hesitate in doing another course with CMIT.

Student February 2025

No Title

March 20, 2025

Overall, I find the course to be highly engaging and informative, with well-structured content that is easy to follow. The online platform is user-friendly, making it convenient to access materials anytime. I appreciate the practical approach to learning, with real-world examples that make the topics more relatable and applicable to my career goals. The support from tutors and the flexibility of studying at my own pace are also valuable, allowing me to manage my time effectively. I am confident that this course will significantly enhance my skills and open new opportunities in my career.

Student March 2025

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March 20, 2025

I am really enjoying the course so far. I’m really looking forward to progressing more over the coming weeks

Student March 2025

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January 17, 2025

Really enjoyable & interesting course with very clear content to follow. Also as a wheelchair user it is very convenient to have these courses available online it is much appreciated. Tutors were very helpful with feedback when required. I don’t really have any improvements to suggest other than I am very appreciative of everyone’s efforts and time in reviewing my work and the opportunity to take part in the course.

Student January 2025

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December 17, 2024

Very interesting and user friendly

Student December 2024

No Title

December 17, 2024

Good course, lots of information that can be used.

Student December 2024

No Title

December 17, 2024

The flexibility to study at your own pace and the available prospectus was in line with what my interests were. Also the customer support services were very good and replied promptly to messages when I enquired about the course. I truly enjoyed the course, very well presented. More than enough information to provide students with a foundation to work from and delve deeper into further areas of interests. I have realized during the course that I would have to look into specific study fields as this course has a great overall view. I would highly recommend this course for any start up as it would save you money if you knew what to look for instead of just pumping money into ads or marketing.

Student December 2024

Really enjoyed the course. Struggled a bit to get time to really get stuck in but once I did It was really good.

November 11, 2024

Really enjoyed the course. Struggled a bit to get time to really get stuck in but once I did It was really good.

Student November 2024
Verified

I found this course very informative and I have learned so much more about Digital Marketing. I definitely want to continue on and learn more to improve my skills and knowledge in this area.

October 25, 2024

I found this course very informative and I have learned so much more about Digital Marketing. I definitely want to continue on and learn more to improve my skills and knowledge in this area.

Student October 2024
Verified

I want to say a huge thank you to the staff at CMIT for being so helpful and accomodating to me. Really enjoyed the course and am considering a longer one.

October 11, 2024

I want to say a huge thank you to the staff at CMIT for being so helpful and accomodating to me. Really enjoyed the course and am considering a longer one.

Student October 2024
Verified

Very interesting and I will definitely be doing another.

September 16, 2024

Very interesting and I will definitely be doing another.

Student September 2024
Verified

As someone who normally doesn't like school/learning environments i find the online learning so beneficial. The course is very informative and knowing there is always someone to contact for help is very reassuring.

August 28, 2024

As someone who normally doesn’t like school/learning environments i find the online learning so beneficial. The course is very informative and knowing there is always someone to contact for help is very reassuring.

Student August 2024
Verified

Staff have been hugely helpful I have asked for an extension and got a prompt and helpful reply.

July 10, 2024

Staff have been hugely helpful I have asked for an extension and got a prompt and helpful reply.

Student July 2024
Verified

Keep it up! i will do another course with you guys for sure!!

June 18, 2024

Keep it up! i will do another course with you guys for sure!!

Student June 2024
Verified

The course was interesting. A great opportunity to learn rudiments of digital marketing.

March 22, 2024

The course was interesting. A great opportunity to learn rudiments of digital marketing.

Student March 2024
Verified

The course as a whole was very well laid out and easy to follow.

March 4, 2024

The course as a whole was very well laid out and easy to follow.

Student March 2024
Verified

Engaging and informative!

January 16, 2024

Engaging and informative!

Student January 2024
Verified

The course content is excellent so far. Although I struggle with retaining information, I find the layout of information very easy to follow and take notes from. My tutor has been very accommodating to my needs and has helped me whenever I have needed it.

January 11, 2024

The course content is excellent so far. Although I struggle with retaining information, I find the layout of information very easy to follow and take notes from. My tutor has been very accommodating to my needs and has helped me whenever I have needed it.

Student January 2024
Verified

I overall enjoyed myself doing the course and learnt a lot.

December 12, 2023

I overall enjoyed myself doing the course and learnt a lot.

Student December 2023
Verified

Overall it was a great course even for beginners like me, the tutor Sean was great help with any questions I had.

December 5, 2023

Overall it was a great course even for beginners like me, the tutor Sean was great help with any questions I had.

Student December 2023
Verified

I highly recommend CMIT for its excellent course content and supportive learning environment. The interactive nature of the courses and the availability of knowledgeable instructors greatly contributed to my positive learning experience

December 4, 2023

I highly recommend CMIT for its excellent course content and supportive learning environment. The interactive nature of the courses and the availability of knowledgeable instructors greatly contributed to my positive learning experience

Student December 2023
Verified

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