ILM Certificate (Business Analytics with AI)

Course Details

This ILM Certificate in Leadership and Management (Business Analytics option) course comprehensively covers the use of business analytics using Microsoft Excel.  Business analytics and ‘big data’ are fast becoming a critical business differentiator. Bain and Company and the Economist Intelligence Unit/SAS found that companies with the most analytics capabilities are outperforming competitors by wide profit margins.  The course covers how to use business analytics to describe, identify and predict behaviour.

This is a highly practical distance learning Business Data Analytics course designed to provide learners with an introduction to the different types and categories of data, the skills needed to prepare datasets, explore, and mine data, interpret data analytics and report on their findings.  The course shows how to use Excel and AI tools such as ChatGPT and Gemini to implement analytics tasks.

The course covers how to: (1) define the analytics problem, (2) acquire and blending datasets, (3) clean datasets, (4) use descriptive analytics, (5) use predictive analytics, and (6) present data and findings. The course is highly practical and uses provided sample datasets which students work on to firstly clean data and create a data warehouse and then undertake a series of analytics tasks.

By choosing to study this ILM Certificate in Leadership and Management Business Analytics course with CMIT, students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive Course Manual, Videos, Quizzes and personalised Tutor Support. The course documentation for this Business Analytics course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback. You can use the eLearning system from any computer that has internet access.

Who should complete this course?

• Business Analysts: Professionals who analyse business data to make informed decisions and strategies, leveraging skills in descriptive, predictive, and prescriptive analytics.
• Data Analysts: Experts in handling, processing, and analysing data to extract meaningful insights, with a focus on data cleaning, acquisition, and blending.
• Marketing and Digital Marketing Professionals: Individuals in marketing who utilise analytics to understand market trends and customer behaviour, aiding in effective marketing strategy development.
• e-Commerce and Web Analytics Specialists: Those involved in digital commerce and web platforms, using analytics to optimise online presence and customer engagement.
• Mobile and Social Media Channel Analysts: Professionals managing mobile and social media channels, utilising business analytics to track performance and user engagement​​​​​​.

Entry Requirements / Prerequisites

• Learners should have a ‘good working knowledge’ of Excel and have access to Excel 2016 or later. A ‘good working knowledge’ is defined as the ability to create sheets, add data, sort cells, use basic formulas, and make tables/charts.
• Level 4 (Ireland) certificate or equivalent qualification and/or relevant life and work experiences.
• Learners must be fluent in English with excellent written English Skills to achieve the assessment criteria. Queries on the standard required can be directed to the college.
• As this programme is delivered through distance learning, learners must be capable of studying on their initiative.
• Basic working knowledge of computers and access to a computer with internet access is required to do the course.
• View the technical requirements for accessing CMIT eLearning.
• Learn more about the suitability of this course.