ILM Diploma – Marketing & Strategy

Topics covered in this ILM Diploma in Leadership and Management – Marketing and Strategy course

Unit 1: Assessing Your Leadership Capability and Performance

• Theories of Management and Leadership
• Personal Competencies: Delegation, Motivation, Influencing, Conflict Management, Teamwork and Collaboration
• Professional Competencies: Developing and Coaching
• Leadership Competencies: Initiative, Transparency, Inspiration, Change, Self-control and Adaptability
• Management Development Options
• Skills Audit and Development Plan

Unit 2: Managing Improvement

• What is Quality Management?
• Quality Systems
• Measuring Customer Metrics
• Conducting a Quality Audit
• Business Improvement Planning
• Action Planning

Unit 3: Managing Projects in the Organisation

• Project Management Methodology
• Project Management Tools and Techniques
• The Project Initiation Document
• Work Breakdown Structure (WBS)
• Scheduling Effort
• Scheduling Techniques
• Resource and Budget Planning
• Scope Planning, Verification and Change Control
• Project Communications
• Project Monitoring
• Project Close-out

Unit 4: Managing and Implementing Change in the Workplace

• The Role of Change in the Management Process
• Common Problems when Implementing Strategic Change
• How to Communicate Change
• Getting Buy-in
• Stakeholder Management
• Implementing Change
• Kotter’s 8-Step Model
• Managing Risk and Resistance to Change
• Organisation Structure
• Devising Operational Plans
• Monitoring and Control

Unit 5: Understanding the Organisational Environment

• Uses of PESTLE Analysis
• Components of a PESTLE Analysis
• Information Gathering
• Ethics
• Key Drivers of Change
• PESTLE Impact Assessment

Unit 6: Developing People in the Workplace

• People Development and Performance Management
• Performance Management Cycle
• Setting Performance Indicators
• Principles of Objective Setting
• Performance Appraisal Methods
• Performance Improvement Options
• Personal Development Plans
• Managing Underperformance
• Disciplinary Procedures

Unit 7: Understanding the Skills, Principles and Practice of Effective Management, Coaching, and Mentoring

• The Role of Coaching and Mentoring
• Applications of Coaching
• Building Relationships
• Building Self Esteem
• Giving Non-Judgemental Feedback
• Empowering
• Ethics and Standards
• The Coaching Process (TGROW)
• Individual Coaching Plans

Unit 8: Managing Marketing Activities

• The Marketing Planning Process
• Brand, Product, Pricing, and Distribution Planning
• Marketing Communications
• Marketing Communications Planning
• Media Selection

Assessment

• This course is assessed through a series of tutor-marked assignments.
• All work submitted must be your work. There is no exam for this course.
• As part of our quality assurance, learner assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an External Verifier.

Transfer and Progression to Further Studies

• Learners who successfully complete this programme may build on the units achieved towards another recognised ILM qualification.

ILM Membership

• All registered candidates automatically become studying members of the ILM for 6 months, free of charge, and can enjoy a range of member benefits.

Accreditation

• CMIT is registered and approved with ILM to offer programmes leading to ILM qualifications.
• On successful completion and certification of this course learners will receive (1) a physical certificate accompanied by a certificate of unit credit, (2) a digital credential issued by email which can be added to an email footer or shared on other online platforms, and (3) a Post-nominal digital credential showing the post-nominal letters a successful learner can use to showcase their qualified status.
• UK: Following successful completion of this course, you will receive an ILM Diploma in Leadership and Management (Level 5 UK) from the Institute of Leadership and Management, awarded by City and Guilds of London Institute. This qualification is on the UK Regulated Qualification Framework (RQF).  Once certified you may use the post-nominal letters AfCGI (Affiliate of the City and Guilds of London Institute).
• Ireland: This qualification is comparable to an award at level 6 on the Irish National Framework of Qualifications (NFQ). The basis for this comparison is detailed in the following guide: Qualifications can cross boundaries – a guide to comparing qualifications in the UK and Ireland. Once certified you may use the post-nominal letters AfCGI (Affiliate of the City and Guilds of London Institute).
• Europe: This qualification is fully recognised as the equivalent of a Level 5 on the European Qualifications Framework (EQF).