CIW Social Media Strategist

ciw social media course

Course Details

CIW is the world’s fastest growing vendor-neutral Internet skills training and certification program for students and professionals. More than a certification or a curriculum publisher, CIW is a Web technology standard adopted by academic institutions, governments and businesses worldwide. CMIT is an approved CIW training provider and provides CIW official training materials. This social media course focuses on the use of social media in business. The course teaches individuals how to create a social media campaign, and how to analyse and present data in order to address organisational issues and make appropriate business decisions.

This social media course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organisational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilise each platform correctly in business to achieve organisational goals and strategies. This social media course will teach how to plan, develop, promote, deliver, present, and analyse social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This social media course will also teach you how metrics, analytics, reporting and social media optimisation drive business goals and strategies.

Who should complete this course?
  • Professionals in all industries can benefit from the CIW Social Media Strategist: including Social Media Directors and Managers, Social Media Strategists and Analysts, Project managers/coordinators, Web marketing professionals, Mobile application developers, Creative directors, Advertising professionals, and Entrepreneurs
Entry Requirements / Prerequisites
  • The CIW Social Media Strategist course requires an understanding of how internet technologies are used in business and user experience development
  • For technical requirements required to access CMIT eLearning click here>
  • For more details on the suitability of this course click here>
How CMIT eLearning Works…

Topics covered in this social media course

Introduction to Social Media

  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools

Using Social Media in Business

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Advantages of Social Media in Business

Developing a Social Media Strategy

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan

Creating a Social Media Campaign

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content

Social Media Platforms

  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends

Presentations and Business Blogs

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs

Risks, Reputation, and Crisis Response

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management

Social Media Advertising

  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices

Social Media Metrics and Analytics

  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
  • Reports and Optimisation
  • Social Media Reports
  • Social Media Optimisation (SMO)
Assessment
  • Once you successfully pass the programme, you will receive a Diploma in Social Media Strategist from CMIT.
  • You may optionally take exams to receive CIW Certification. This is a computer-based exam (CIW Exam 1D0-623) which may be sat when students have completed the course. Exam fees are not included in Course Fees.
  • The exam may be completed at an Assessment Centre near where you live. Students can locate testing centres here: Pearson Vue
Technical Requirements
  • This is an online course delivered over the internet. The following technical requirements apply: 128MB of RAM; Windows 2000, 2003, XP, Vista, Minimum screen resolution 800×600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.
Accreditation
  • Once you successfully pass the social media course, you will receive a Diploma in Social Media Strategist from CMIT.
  • Following successful completion of the CIW exam, you will receive a certificate to confirm that you are a “CIW Social Media Strategist”.
  • This programme does not lead to an award in the Irish National Framework of Qualifications (NFQ).
  • Click here for Accreditation Details
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