Google Analytics and Social Media Training Bundle

Course Details

This Google Analytics and Social Media Training course bundle is a highly practical eLearning bundle designed to equip learners with skills in (1) digital marketing, (2) social media, (3) Google analytics (4) Facebook marketing, (5) YouTube advertising, (6) using Reddit as a marketing tool, (7) Pinterest marketing, (8) Twitter marketing, (9) LinkedIn marketing, and (10) using Tumblr as a marketing tool. It is highly suited for: (1) those who are currently working with websites, apps and blogs, and wish to gain skills in online marketing, (2) marketers who wish to acquire online marketing skills, and (3) business owners who wish to take advantage of the internet as a marketing channel for their business.

This eLearning course means that learners can study flexibly at home, or at work, and gain a competitive edge in marketing through social media. The course is particularly relevant for those who currently work in marketing or in website development. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.

This course includes the following features:

  • 11 separate courses which you can access at your own pace.
  • Hours of instructor-led demonstrations and visual presentations to develop your skills based on real world scenarios.
  • Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.
Who should complete this Google analytics course?
  • Anyone working with websites who wish to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters.
  • Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills.
  • Business owners who wish to take advantage of the internet as a marketing channel for their business.
Entry Requirements / Prerequisites
  • There are no entry requirements to complete this course
  • For technical requirements required to access CMIT eLearning click here>
  • For more details on the suitability of this course click here>
How CMIT eLearning Works…

Topics covered in this Google Analytics and Social Media course

Basics of Marketing with Social Media

  • Social Media Introduction
  • Creating a Google Account
  • Setting Up Your Twitter Account
  • Getting Your Twitter House in Order
  • Why Facebook for Your Business?
  • Using Facebook as a Business
  • Setting Up Your Business Page
  • Setting Your Cover Photo
  • Tying It All Together

Marketing Tools and Tips for Success

  • Bitly
  • Woobox
  • Woobox Cont’d
  • HootSuite
  • HootSuite Cont’d
  • Storify
  • Social Media “Rules” and Tips

Google Analytics

  • Module 1: Introduction to Google Analytics
  • Module 2: Fundamentals of Google Analytics
  • Module 3: Basics of Google Analytics
  • Module 4: Reports in Google Analytics
  • Module 5: Behavioural Reports
  • Module 6: Audience
  • Module 7: Conversions

Facebook 101

  • Adjusting Settings
  • Updating Page Information
  • Tips for getting 25+ Likes
  • Using Facebook Business Page
  • What Kind of Person Would Your Business Be?
  • How to Post to Facebook
  • What to Post
  • Sharing Post
  • Sharing Links
  • Pinning and Highlighting with Posts
  • Tips for Generating Traffic
  • Activity Log
  • Scheduling Posts

Facebook 102

  • What Kind of Person Would Your Business Be?
  • How to Post to Facebook
  • What to Post
  • Sharing Posts
  • Sharing Links
  • Pinning and Highlighting with Posts
  • Getting Notifications and Staying in Clients News Feed

Marketing with Google and YouTube

  • Introduction to Google+
  • Overview of the Interface
  • Setting Up a Google Plus Page
  • Linking Your Other Social Networks
  • Linking Your Website to Your Google+ Page
  • Review of Your Google+ Dashboard
  • Notification Settings for Google+
  • Photo Settings in Google+


  • Introduction to Reddit
  • The Rules of Reddit


  • Overview of Pinterest
  • How does Pinterest Relate to Your Business?
  • Industry Specific Sites
  • The uses of Pinterest


  • Limiting the Number of Actions
  • Setting Your Twitter Preferences
  • Finish Setting Up Your Profile
  • Twitter Widgets
  • Who to Follow
  • Connect
  • Bringing Followers from Facebook
  • Intro to Hashtags
  • Examples of Hashtags
  • Monitoring What’s Going On
  • Using Twitter for Social Listening
  • Social Media Tips
  • Hashtags Across Social Media


  • Introduction to LinkedIn
  • Overview of the Interface & Settings
  • OpenLink Settings
  • LinkedIn Groups
  • Adding and Removing Applications
  • Basic Account Settings
  • Updating Your Public Profile
  • LinkedIn Connections, Groups and Pages
  • LinkedIn Channels & Today
  • Advertising on LinkedIn


  • Tumblr Introduction
  • Setting Up a Tumblr
  • Dashboard
  • Posting to Tumblr
  • Testing Your Post
  • URL Post
  • Chat Post
  • Audio on Tumblr
  • Video on Tumblr
  • Tumblr Conclusion
Technical Requirements
  • Broadband internet connection of at least 10Mbps.
  • Browser – we recommend Chrome or Safari for Tablet or Apple Mac; and Firefox or Internet Explorer for PC hardware.
  • Operating System – PC (Windows 7 or later), Mac or Android.
  • Following successful completion of the Google Analytics and Social Media Training course bundle, you will receive a Diploma in Google Analytics and Social Media Marketing from CMIT.
  • This programme does not lead to an award in the Irish National Framework of Qualifications (NFQ).
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