QQI Marketing Communications


Course Details

This distance learning, QQI accredited course means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

This comprehensive distance learning course is designed to equip learners with skills in: (1) marketing strategy, (2) advertising campaign development, (3) communications planning, (4) sales promotion planning, (5) direct marketing, (6) PR, (7) sales, and (8) developing an integrated marketing communications plan. The course is particularly relevant for those who currently work in marketing or have a marketing related role. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.

By choosing to study this course with CMIT, Students have 24×7 access to CMIT eLearning for the duration of the course. This includes a comprehensive Course Manual, Video, Quizzes and personalised Tutor Support. The course documentation for this QQI certified course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.

Who should complete this course?
  • Anyone who works in marketing or a marketing-related role.
  • Owners of new or growing businesses who wish to gain an accredited qualification in marketing.
  • Small Business owners who wish to improve their marketing effectiveness.
  • People who wish to gain a professional, accredited qualification in marketing by home study distance learning.
Entry Requirements / Prerequisites
  • Level 5 Certificate, Leaving Certificate (or equivalent) or relevant life experience.
  • As this programme is delivered through distance learning, students must be capable of studying on their own initiative.
  • A basic working knowledge of computers and access to a computer with internet access is required to do the course.
  • Learners must be a resident of Ireland / based in Ireland.
  • For technical requirements required to access CMIT eLearning click here>
  • For more details on the suitability of this course click here>
How CMIT eLearning Works…

Topics covered in this Course

Unit 1: Core Concepts in Marketing

  • The Marketing Concept
  • The Marketing Mix (4Ps)
  • The Principles of Marketing
  • Digital Marketing
  • Careers in Marketing
  • Managing Advertising

Unit 2: Strategic Marketing

  • The Marketing Planning Process
  • Company Mission
  • Market Analysis
  • Marketing Objectives
  • Marketing Strategy
  • Marketing Tactics

Unit 3: Brand and Product Management

  • Brand Strategy
  • Product Management
  • Pricing
  • Distribution Planning

Unit 4: Marketing Communications

  • Marketing Communications
  • Message Strategy
  • Advertising Media Selection
  • Direct Marketing
  • Public Relations
  • Sales Promotion
  • Personal Selling

Unit 5: Marketing Execution

  • Integrated Marketing Communications (IMC)
  • Setting Campaign Objectives
  • Choosing appropriate Promotion Tools
  • Setting a Marketing Budget
  • Evaluation and Control
  • Legal and Ethical Issues in Marketing
  • This course is assessed through completion of a Project. This entails production of a comprehensive Marketing Communication Plan, which will cover all aspects of the course.
  • All work submitted must be your own work. There is no exam with this course.
  • As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent QQI External Authenticator.
Transfer and Progression to Further Studies
  • This course leads to a level 6 component award on the National Framework of Qualifications.
  • Students who successfully complete this programme may use this level 6 component certificate as credit towards QQI Advanced Certificates including: Management (6M4587) and Business (6M4985). For more details contact us.
  • Following successful completion you will receive a QQI Level 6 component certificate in Marketing Communications (6N4370).
  • Quality and Qualifications Ireland (QQI), is the national awarding body for further education and training in Ireland. CMIT is registered with QQI to offer programmes leading to QQI awards in the National Framework of Qualifications in Ireland.
  • Please note that there is a Eur60 fee payable for administration, moderation and certification.
  • Click here for Accreditation Details
Student Reviews of this Course

Read Reviews (26)
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by Student September 2017 on Sep 12 2017 11:15

I liked that I could do it from home and get a recognised certificate from it. The website is very easy to follow and the topics covered are very enjoyable.

by Student July 2017 on Jul 10 2017 09:59

I found it very practical and was very impressed.

by Student April 2017 on Apr 10 2017 15:42

Enjoyed doing it. Very easy to follow and interesting.

by Student April 2017 on Apr 4 2017 10:38

I really enjoyed the course. I especially enjoyed the digital marketing and PR section. These were fascinating and very helpful for my understanding of marketing communications. The course has received excellent reviews and offered professional marketing information for which I was looking

by Student March 2017 on Mar 31 2017 12:06

Loved this course.

by Student March 2017 on Mar 23 2017 10:22

Firstly I'd like to thank CMIT. the course has already helped me. I've just submitted assessment 3 and hopefully I pass. however, the knowledge I have gained has already improved my marketing skills to the fact, I've been promoted in my current role. Claire has been very helpful. her hints tips and recommended reading has been exceptional. I look forward to my feedback which will help me improve professionally and personally. Thank you.

by Student February 2017 on Feb 20 2017 11:00

Very well organised and easy to follow. It is a well known and renowned college for online certified courses recognised in Ireland.

by Student November 2016 on Nov 21 2016 11:35

Overall very happy with my first experience with CMIT. Very supportive learning environment.

by Student July 2016 on Jul 21 2016 09:17

I have studied with CMIT before and I enjoyed the courses so I decided to do this one.

by Student June 2016 on Jun 13 2016 10:13

Extremely informative and educational. Covers a wide variety of topics and provides students with a thorough grasp of marketing concepts.

by Student May 2016 on May 3 2016 09:55

Excellent course, would recommend.Website looked good and course content was good. Prices were competitive.

by Student April 2016 on Apr 25 2016 11:33

It was great.

by Student March 2016 on Mar 29 2016 11:38

The content was excellent, tutor support was brilliant.. Very well structured course.

by Student March 2016 on Mar 18 2016 10:08

I'm very impressed. It's very thorough and practical.

by Student October 2015 on Oct 15 2015 09:43

Great course, enjoyed learning new skills in the comfort of my own home.

by Student August 2015 on Aug 31 2015 17:14

The course content is great and I am learning a lot about marketing communications and how I can incorporate this into my marketing plan.

by Student August 2015 on Aug 20 2015 14:08

Really good and useful content.

by Student March 2015 on Mar 18 2015 17:26

I am enjoying this course and am learning skills which I will be able to use in my job.

by Student January 2015 on Jan 20 2015 17:12

I have recommended this course to my colleagues - I think it is excellent.

by Student December 2014 on Dec 9 2014 12:04

The course was interesting and the tutor was helpful.
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