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Updated 11 February, 2013

 

Marketing Communications
(FETAC Level 6)
Distance Learning and eLearning Courses


Course Details

This comprehensive distance learning course is designed to equip learners with skills in: (1) marketing strategy, (2) advertising campaign development, (3) communications planning, (4) sales promotion planning, (5) direct marketing, (6) PR, (7) sales, and (8) developing an integrated marketing communications plan.

This distance learning, FETAC accredited course means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification.

 

The course is particularly relevant for those who currently work in marketing or have a marketing related role. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.

By choosing to study this course with CMIT, Students have 24x7 access to CMIT eLearning for the duration of the course. This includes a comprehensive Course Manual, Video, Quizzes and personalised Tutor Support. The course documentation for this FETAC certified course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.


Click here for an overview of CMIT eLearning



Topics Covered in this Course


Unit 1: Marketing Strategy
  • The Marketing Concept and The Function of Marketing
  • The Marketing Mix
  • Market Research - Primary Research, Secondary Research
  • Marketing Strategy - Situation Analysis, Marketing Objectives, Segmenting, Targeting and Positioning

Unit 2: Marketing Communications and Advertising
  • Marketing Communications Models - Models, Communication Systems, The Promotion Mix
  • Managing Advertising
  • Creative Strategy - Branch Character Development, Advertising Appeal Strategy
  • Media Selection and Evaluation
  • Media Scheduling Strategy

Unit 3: Direct Marketing and PR
  • Direct Marketing - Direct Mail, Direct Response Advertising, Telemarketing, Online Advertising, Email Marketing
  • Public Relations Techniques - Planning and Managing PR, Writing News Releases

Unit 4: Sales Promotion and Personal Selling
  • Sales Promotion Technique - Consumer Promotions, Retail Promotions, Trade promotions, Exhibitions
  • Personal Selling - The Role of Personal Selling, The Sales Process

Unit 5: Integrated Marketing Communication Planning
  • Integrated Marketing Communications (IMC)
  • Setting Marketing Communication Objectives
  • Choosing Promotion Tools
  • Budgeting and Budget Planning
  • Evaluation and Control
  • Legal and Ethical Issues



Who should complete this course?

  • Anyone who works in marketing or a marketing-related role.
  • Owners of new or growing businesses who wish to gain an accredited qualification in marketing.
  • Small Business owners who wish to improve their marketing effectiveness.
  • People who wish to gain a professional, accredited qualification in marketing by home study distance learning.


Entry Requirements / Prerequisites

  • As this programme is delivered through distance learning, students must be capable of studying on their own initiative.
  • A basic working knowledge of computers and access to a computer with internet access is required to do the course.
  • For more details on the suitability of this course click here>


Assessment

  • This course is assessed through completion of a Project. This entails production of a comprehensive Marketing Communication Plan, which will cover all aspects of the course.
  • All work submitted must be your own work. There is no exam with this course.
  • As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent FETAC External Authenticator.


Transfer and Progression to Further Studies

  • This course leads to a level 6 component award on the National Framework of Qualifications.
  • Students who successfully complete this programme may use this level 6 component certificate as credit towards the following FETAC Advanced Certificates: Management (BMANX) and Administration (BAXXX). For more details contact us.


Accreditation
  • Following successful completion you will receive a FETAC Level 6 component certificate in Marketing Communications (N32644).
  • The Further Education and Training Awards Council (FETAC) is the national awarding body for further education and training in Ireland. CMIT is registered with FETAC to offer programmes leading to FETAC awards in the National Framework of Qualifications in Ireland.
  • Please note that there is a EUR60 fee payable for administration, moderation and certification.



   Please include your CMIT Student Number

Read Reviews (8)
(
4.75/5
) based on
8
reviews.

by info@cmit.ie on Jan 29 2013 15:56

Student Jan 2013 It's prefect for me to consolidate my existing experience and it's so flexible it suits my lifestyle, balancing everything.
 
 
 
 
 

by info@cmit.ie on Jan 15 2013 14:18

Student Jan 2013 IT WAS AN EXCELLENT COURSE, I REALLY ENJOYED DOING IT, THANKS I THINK IT IS A WELL BALANCED COURSE, I WOULDN'T REALLY CHANGE IT, THE COURSE PROVIDED GREAT INFORMATION.
 
 
 
 
 

by info@cmit.ie on Jan 2 2013 10:32

Student Dec 2012 Very well laid out, helpful tutor comments. method of delivery and testing made learning easier.
 
 
 
 
 

by info@cmit.ie on Sep 20 2012 12:49

Student Sept 2012 I had previously used CMIT, and had found this form of learning helpful, flexible and well run.
 
 
 
 
 

by info@cmit.ie on Sep 5 2012 12:54

Student 2012 I find the College easy to work with, the information given very clear and the Tutor's extremely helpful.
 
 
 
 
 

by info@cmit.ie on Sep 5 2012 12:47

I find the College easy to work with, the information given very clear and the Tutor's extremely helpful.
 
 
 
 
 

by Student 0180 on Jul 19 2012 09:21

This course set up for me the basis to the Marketing Communication world and helped me to understand all the terms used in Marketing. I didn't study Marketing before but reading through the well written and updated course material I could understand easly every page. My tutor was available always, giving me quick replies with excellent answers. Having done a course in a phisycal college as well I recommend this way of delivering a course because you don't have to follow the scheduled time for the class, but you can study as much as you want and speed up the time to finish it if you are a quick learner like me. There are no people in the class wich are complaining or disturbing you, just yourself at home so you can concentrate 100% with the study and allocate the time to study during the day. Talking with people into the marketing field I am confident and I easy understand them.
 
 
 
 
 

by Student 1211 on May 25 2012 08:47

I found the course very interesting. I have been working in a marketing positon for a number of years and learnt all I know from colleagues. But I was still amazed to see that I still had a lot more to learn. I found my tutor very helpful and quick in resonding to questions I had when completing assignments.
 
 
 
 
 
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