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Updated
10 February, 2012
Course Details
Unit 1: Introduction to Marketing
Unit 2: Traditional Marketing and Internet Marketing
Unit 3: Developing an Online Marketing Plan
Unit 4: Search Engine Optimisation
Unit 5: Online Advertising and Affiliate Marketing
Unit 6: Online PR, Social Media Marketing, and Email Marketing
Who should complete this course?
Entry Requirements / Prerequisites
Assessment
Transfer and Progression to Further Studies
Accreditation
| Internet Marketing (FETAC Level 5) |  |
|---|
- Course Fee: EUR495
- FETAC Level 5 component certificate in Internet Marketing (L21683)
- Distance Learning course with Tutor Support accredited by: FETAC
- Learners have 10 weeks to complete the course. Learners work at their own pace, and may commence at any time of year.
- Click here to Enrol for this course online now
- Click here to Request a Prospectus
Course Details
|
This is a highly practical distance learning course designed to equip learners with skills in: (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing.
It is highly suited for those who are currently working with websites and wish to gain skills in online marketing, marketers who wish to acquire online marketing skills and business owners who wish to take advantage of the internet as a marketing channel for their business. |
|
Topics Covered in this Course
Unit 1: Introduction to Marketing
- The Marketing Concept
- The Function of Marketing
- The Marketing Mix
- Market Research
Unit 2: Traditional Marketing and Internet Marketing
- The Nature of Internet Marketing
- Differences between Traditional Marketing / Internet Marketing
- Roles in Internet Marketing
- The Promotion Mix
Unit 3: Developing an Online Marketing Plan
- Website Strategy
- Website Market Research
- Internet Marketing Objectives
- Internet Marketing Strategy
- Action Plans
Unit 4: Search Engine Optimisation
- URL Design
- Title Tag
- Description Tag
- Keyword Tag
- H1 Tag
- Site Design and Content
- Other Factors
Unit 5: Online Advertising and Affiliate Marketing
- Introduction
- Display Advertising
- Pay-per-click Advertising
- Affiliate Marketing
Unit 6: Online PR, Social Media Marketing, and Email Marketing
- Online PR
- Social Media Marketing
- Email Marketing
Who should complete this course?
- Anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters.
- Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills.
- Business owners who wish to take advantage of the internet as a marketing channel for their business.
- People who wish to gain a professional, accredited qualification in marketing by home study distance learning.
Entry Requirements / Prerequisites
- As this programme is delivered through online learning, students must be capable of studying on their own initiative.
- A good working knowledge of computers and access to a computer with internet access is required to do the course.
- For more details on the suitability of this course click here>
Assessment
- This course is assessed through completion of a Project and an Assignment. This entails development of a marketing plan for a website, and developing practical marketing solutions.
- All work submitted must be your own work. There is no exam with this course.
- As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent FETAC External Authenticator.
Transfer and Progression to Further Studies
- This course leads to a level 5 component award on the National Framework of Qualifications.
Accreditation
- Following successful completion you will receive a FETAC Level 5 component certificate in Internet Marketing (L21683).
- The Further Education and Training Awards Council (FETAC) is the national awarding body for further education and training in Ireland. CMIT is registered with FETAC to offer programmes leading to FETAC awards in the National Framework of Qualifications in Ireland.
- Please note that there is a EUR60 fee payable for administration, moderation and certification.
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