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Updated 8 January, 2013

 

Digital Marketing (FETAC Level 5) Distance Learning and eLearning Courses


Course Details

This is a highly practical distance learning course designed to equip learners with skills in: (1) search engine optimisation, (2) pay-per-click advertising, (3) display advertising, (4) affiliate marketing, (5) online PR, (6) social media marketing, and (7) email marketing.

 

It is highly suited for those who are currently working with websites and wish to gain skills in online marketing, marketers who wish to acquire online marketing skills and business owners who wish to take advantage of the internet as a marketing channel for their business.

This distance learning, FETAC accredited course, means that learners can study flexibly at home, or at work, and gain a nationally accredited Qualification. The course is particularly relevant for those who currently work in marketing or in website development. It is also very suitable for small businesses owners who wish to improve their marketing effectiveness.

By choosing to study this course with CMIT, Students have 24x7 access to CMIT eLearning for the duration of the course. This includes a comprehensive course manual, video, quizzes and personalised Tutor Support. The course documentation for this FETAC certified course is detailed and easy to read. You will also be able to upload assessments online and receive online feedback from your Tutor. You can use the eLearning system from any computer that has internet access.


Click here for an overview of CMIT eLearning


Topics Covered in this Course


Unit 1: Introduction to Marketing
  • The Marketing Concept
  • The Function of Marketing
  • The Marketing Mix
  • Market Research

Unit 2: Traditional Marketing and Internet Marketing
  • The Nature of Internet Marketing
  • Differences between Traditional Marketing / Internet Marketing
  • Roles in Internet Marketing
  • The Promotion Mix

Unit 3: Developing an Online Marketing Plan
  • Website Strategy
  • Website Market Research
  • Internet Marketing Objectives
  • Internet Marketing Strategy
  • Action Plans

Unit 4: Search Engine Optimisation
  • URL Design
  • Title Tag
  • Description Tag
  • Keyword Tag
  • H1 Tag
  • Site Design and Content
  • Other Factors

Unit 5: Online Advertising and Affiliate Marketing
  • Introduction
  • Display Advertising
  • Pay-per-click Advertising
  • Affiliate Marketing

Unit 6: Online PR, Social Media Marketing, and Email Marketing
  • Online PR
  • Social Media Marketing
  • Email Marketing




Who should complete this course?

  • Anyone working with websites who wishes to acquire up-to-date skills in online marketing, e.g. web developers, web designers, content manager, webmasters.
  • Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire online marketing skills.
  • Business owners who wish to take advantage of the internet as a marketing channel for their business.
  • People who wish to gain a professional, accredited qualification in marketing by home study distance learning.


Entry Requirements / Prerequisites

  • As this programme is delivered through online learning, students must be capable of studying on their own initiative.
  • A good working knowledge of computers and access to a computer with internet access is required to do the course.
  • For more details on the suitability of this course click here>


Assessment

  • This course is assessed through completion of a Project and a Porfolio of Work. This entails development of a marketing plan for a website, and written work.
  • All work submitted must be your own work. There is no exam with this course.
  • As part of our quality assurance, student assessment work will be marked by an Internal Assessor, then checked by an Internal Verifier and an independent FETAC External Authenticator.


Transfer and Progression to Further Studies

  • This course leads to a level 5 component award on the National Framework of Qualifications.


Accreditation

  • Following successful completion you will receive a FETAC Level 5 component certificate in Digital Marketing (5N1364).
  • The Further Education and Training Awards Council (FETAC) is the national awarding body for further education and training in Ireland. CMIT is registered with FETAC to offer programmes leading to FETAC awards in the National Framework of Qualifications in Ireland.
  • Please note that there is a EUR60 fee payable for administration, moderation and certification.



   Please include your CMIT Student Number

Read Reviews (15)
(
4.93/5
) based on
15
reviews.

by info@cmit.ie on Apr 9 2013 10:59

Student April 2013 Was very practical which I like - felt I really learned some useful skills. The quizzes throughout were useful to self-test. Particularly liked the use of the webinar in the final section of the course, and the practicality of the final project.
 
 
 
 
 

by info@cmit.ie on Mar 25 2013 10:35

Student Mar 2013 I really enjoyed this course, as mentioned to my tutor already, I preferred this course to my actual degree. More straight forward, no rubbish, everything included was relevant and easy to understand.
 
 
 
 
 

by GinaBiggins 130227f on Mar 23 2013 18:12

Wish the course was longer! Loved it, great content and helpful feedback from tutor. It's great the way its accessible 24/7. Would love to do it all over again or even do a level 6 in it. Needless to say I highly recommend it. 130227f
 
 
 
 
 

by info@cmit.ie on Mar 14 2013 10:58

Student March 2013 This course is a great course for anyone who is currently employed in marketing and wants to learn more about digital marketing.
 
 
 
 
 

by info@cmit.ie on Feb 26 2013 11:47

Student Feb 2013 I would thoroughly recommend the course as I learnt a lot about digital marketing.
 
 
 
 
 

by info@cmit.ie on Feb 11 2013 12:05

Student Feb 2013 I chose to study with CMIT as I have recently been made redundant from my job and wanted to learn new skills before moving onto my next company. CMIT allowed me to obtain my certificate while studying at home at my own pace - exactly what I wanted!
 
 
 
 
 

by info@cmit.ie on Jan 8 2013 15:21

Student Jan 203 Great course - good content & structure. Easy to access.
 
 
 
 
 

by info@cmit.ie on Jan 2 2013 10:22

Student Dec 2012 The courses were properly certified and it looked genuine and interesting. Iam glad now that I chose CMIT as it was a great experience
 
 
 
 
 

by info@cmit.ie on Oct 23 2012 11:46

Student Oct 2012 It offered me the content that i needed to enhance my skills in my current job. It was also convenient that i could complete this online in my own time over a ten week period. The price of the course was also very competitive.
 
 
 
 
 

by Brian Wall on Sep 11 2012 17:20

Delighted i chose to this course. Thought it was the business.
 
 
 
 
 

by info@cmit.ie on Sep 5 2012 12:50

Student (Sept 2012) The course is simply fantastic. The course content is very rich, detailed and easy to understand.
 
 
 
 
 

by Student (July 2012) on Jul 17 2012 21:28

CMIT offered the chance to learn a new skill with the flexibility of working from home in your own time.
 
 
 
 
 

by Student (0567) on Jun 11 2012 08:15

The theory on the course is very useful and it allows knowledge to be expanded out further, by studying resources that are listed. The structure is also good because each module can be learned in a progressive manner which helps with the order in which it is learned. I am enjoying doing the course.
 
 
 
 
 

by Student 1128 on May 25 2012 11:06

I really need a formal qualification to get a job in Sales and marketing and I wanted to learn more about marketing tools and techniques. I am delighted I choose to do this course with CMIT. I have time off work at the moment and I really enjoy studing at my own pace and level. Gosh I think its, great..really enjoyed the quiz element as it made me study the answers and review manual many times.. Good Idea !!!!!!!!!!!!!!!!!!!!!
 
 
 
 
 

by Student 0488 on May 25 2012 08:44

Comprehensive course, good-value, certified, and can study at home.
 
 
 
 
 
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